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In Businesses
a web site is about product marketing, image branding and most importantly:
Making it easy for customers to do business with you !

U.S. Demographics of Computer Usage in the U.S.

Total U.S. adults using Internet = 71%

Gender
Men	73%
Women	72%
Generation
Gen-Y (ages 18–27)	85%
Gen-X (ages 28–39)	87%
Trailing Boomers (ages 40–49)	84%
Leading Boomers (ages 50–58)	76%
Matures (ages 59–68)	57%
After work (ages 69+)	24%
Household income
< $30,000	55%
$30,000–$49,999	82%
$50,000–$74,999	92%
$75,000+	93%
Community type
Urban	75%
Suburban	76%
Rural	61%
Educational attainment
Less than high school	39%
High school graduate	67%
Some college courses	84%
College graduate/graduate degree	91%

Pick your target market, & you'll find they are probably online.

Estimates in 2007 pegged the US domestic online penetration rate at almost 70%, with over half accessing the web at Broadband speeds.

If so many sectors of this country's population is online, but your business still isn't, you are missing sales opportunities.

Just as importantly - if you already have a web design that after the last 2-3 years has gone stale, or isn't generating business, 2008 is the year to step-up & beat your competition to the ''punch'.

2 Words: COST SAVINGS

Advertise in print and it's priced by the square inch. Colors—extra! Yet, how much can you tell prospective clients about your business with only a couple of inches? Not much. Yet, a full-page ad in a metro paper or phone book could cost thousands-of-dollars, and once out of circulation you must re-purchase that exposure over & over again.

"Consumers are switching to online. The simple reason: it's searchable," said Charlene Li, principal analyst for Forrester Research. "Online you get pictures, walkthroughs, you can search by price, location, proximity to schools. In the paper you get a few lines of text. You tell me which is better," she asks.

As far as Yellow Page ads—to list your business nationally, under a single category, costs at least $187 annually. No logo, no pictures, only your name and number. Would you call this a bargain ???

For less than the price of a single day's half-page advertisement in a metro newspaper, you can be online with your web site—open and available seven-days-a-week, 365 days-a-year, even when your doors aren't.

3 Words: SELF-SERVICE = $avings
Just how dramatic are the cost savings of handling requests via web self-service vs. other mechanisms? Industry figures prove that a good web design is the most cost-effective customer service channel.

For example, according to VAULT Solutions Inc., banks continue to channel transactions to the web, as the average cost per transaction is less than one cent - compared to $1 (CAN) for a phone call and even higher when dealing with a teller at the branches. This is the reason some banks now charge customers higher fees to bank in-person.

Your mileage may vary...
The point is that corporate heavyweights have tested the waters, studied the results and concluded the Internet is a channel that absolutely requires investment. Just because you run a smaller business, doesn't mean you can't scale those same benefits to grow your market.

Please note: we have only focused here on business-to-consumer (B2C) benefits. There exists another entire segment, referred to as business-to-business (B2B), that is generating operational cost savings when transacting with distributors and suppliers online.

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