Three-quarters of U.S. adults are using the Internet !

Latest estimates, based on a December 2009 survey by Pew Research, shows that 74% of people surveyed use the Internet .

U.S. Demographics of Computer Usage in the U.S.:

93 percent of people between the ages of 18 and 29 years old said they use the Web, followed by 81 percent in the 30-to-49 age range.
76 percent of caucasian respondents said they use the Internet, while 59 percent of African-American respondents did, and 55 percent of Hispanics did.
94 percent of people with a household income of $75,000 or more use the Internet.
And Internet users are somewhat geographically balanced, with 77 percent of suburbanites using the Web, 74 percent of people living in urban areas using it, and 70 percent of rural residents reporting they are online.

If so many sectors of this country's population is online, but your business still is not, you are missing sales opportunities. A website should be about product marketing, image branding and most importantly: making it easy for customers to do business with you !

Just as importantly - if after the last 2-3 years your web design has gone 'stale', or isn't generating business leads, 2010 may be the year to step-up to your competition.

2 Words: COST SAVINGS

Advertise in print and it's priced by the square inch. Colors—extra! Yet how much can you tell prospective clients about your business within a couple inches of space? While a full-page ad in a metro paper or phone book costs thousands-of-dollars, once out of circulation you are forced to re-purchase that exposure over & over again.

Consumers continue to migrate to the web, and the reasons are simple: it's easily accessible from just about anywhere nowadays, plus it's searchable. As Charlene Li, principal analyst for Forrester Research noted: "Online you get pictures, walkthroughs, you can search by price, location, proximity to schools. In the paper you get a few lines of text. You tell me which is better?" she asked.

As far as the geographic reach of Yellow Page ads—a national business listing under just a single category was $187 annually, and that was years ago. No logo, no pictures, only your name and number. Can you call this a bargain ???

For less than the price of a single day's half-page advertisement in a metro newspaper, you can be online with your web site—open and available seven-days-a-week, 365 days-a-year, even when your doors aren't.

3 Words: SELF-SERVICE = $avings
Just how dramatic are the cost savings of handling requests via web self-service vs. other mechanisms? Industry figures prove that a good web design is the most cost-effective customer service channel.

For example, according to VAULT Solutions Inc., banks continue to channel transactions to the web, as the average cost per transaction is less than one cent - compared to $1 (CAN) for a phone call and even higher when dealing with a teller at the branches. This is the reason some banks now charge customers higher fees to bank in-person.

Your mileage may vary...
The point is that corporate heavyweights have tested the waters, studied the results and concluded the Internet is a channel that absolutely requires investment. Just because you run a smaller business, doesn't mean you can't scale those same benefits to grow your market.

Please note: we have only focused here on business-to-consumer (B2C) benefits. There exists another entire segment, referred to as business-to-business (B2B), that is generating operational cost savings when transacting with distributors and suppliers online.

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Our web design clients say it best...

"I feel confident that I speak for all of us when I say that you didn't meet our expectations - you exceeded expectations."

DavisandDavispc.com

"Thank you for the work you have done... the website looks excellent and we look forward to doing business with you in the future. "

Sumner-Law.com

The website " looks GREAT!!! I LOVE it! My friends have already checked it out and think you did a wonderful job.
Thank you very much. "

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"I've had plenty of conversations today with clients and candidates.
I mentioned the new web site whenever I could work it into the conversation. The feedback was great. They love it! The colors, graphics and design.
Thanks! Nice work. "

Executive Search RI.com

In regards to the web site" Your work is truly great !
I really appreciate the time & uncompromising attention to detail you've approached all this with. I can't thank you enough ! "

Boston'sBestBand.com

" Once again, the money spent with you was some of the best money I have ever spent. "

KayBeeTwo.com

The site" looks really great, we are VERY pleased. You have really impressed us with your work, and we will definitely let people know where to go to for website help. If you need anything at all do not hesitate to call. "

" I just opened the web site on my laptop... one word... AWESOME!!!!! What a professional job! Thanks! "

" We are overly impressed! It is pretty amazing to see the finished product in front of us. You were great to work with, and we will recommend you to anyone. "

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